Raised by a single mom and her grandparents, Natalia experienced firsthand how difficult it can be for families to navigate money when financial guidance isn’t accessible or easy to understand. That early perspective inspired her to pursue a career in finance after college.

Over the next 15+ years, she worked across the financial services industry, from large broker/dealers to boutique RIAs and fintech startups, gaining a deep understanding of how financial advice is delivered. Time and again, she saw the same challenge her own family faced: professional guidance was often reserved for those with high incomes or significant assets. Yet true wealth-building begins with the basics, the fundamentals that most families are never taught.

As a military spouse and mom of two, Natalia knows the value of building from the ground up. With Funwell, she’s on a mission to close the gap between professional advice and everyday money management—making financial wellness simple, approachable, and within reach for all.