Why We Built Funwell
Money touches every part of our lives, yet most of us were never taught how to manage it with confidence. Instead, we’re left to figure it out alone; piecing together budgeting apps, investment accounts, and advice that often feels overwhelming or out of reach. We created Funwell to change that.
Funwell started with a simple belief:
Everyone deserves access to clear, supportive financial guidance!
Financial wellness isn’t about chasing perfection. It’s about progress, peace of mind, and building habits that last. It’s about having a partner who meets you where you are, without judgment.
Meet Our Founder
Natalia Madera, AAMS
Founder & CEO
Raised by a single mom and her grandparents, Natalia experienced firsthand how difficult it can be for families to navigate money when financial guidance isn’t accessible or easy to understand. That early perspective inspired her to pursue a career in finance after college.
Over the next 15+ years, she worked across the financial services industry, from large broker/dealers to boutique RIAs and fintech startups, gaining a deep understanding of how financial advice is delivered. Time and again, she saw the same challenge her own family faced: professional guidance was often reserved for those with high incomes or significant assets. Yet true wealth-building begins with the basics, the fundamentals that most families are never taught.
As a military spouse and mom of two, Natalia knows the value of building from the ground up. With Funwell, she’s on a mission to close the gap between professional advice and everyday money management—making financial wellness simple, approachable, and within reach for all.
Join the mission
At Funwell, we believe financial wellness should be simple, approachable, and within reach for everyone—not just the wealthy. We’re building tools that combine professional guidance with everyday money management, helping families build stability and confidence from the ground up.
If you’re passionate about making a real impact in people’s financial lives and want to be part of a purpose-driven team, we’d love to hear from you.
Submit your information below and help us reimagine what financial wellness can look like.
